Free Influencer Rate Calculator

An influencer rate calculator helps a creator decide what to charge for sponsored content. This one builds a quote from your hourly cost, hours per deliverable and number of deliverables, then adds revision, usage rights and exclusivity fees. It shows the total quote and the production cost separately.

There’s no universal rate, because pricing depends on platform, niche, audience size, engagement and what the brand gets to do with the content. A solid starting point is to cover your production time and costs, then add fees for usage rights and exclusivity. Compare the result with your average views or past deals before you send it.

1. Decide what one hour of your work costs, including overhead. 2. Estimate the hours one deliverable takes from concept to reporting. 3. Multiply by the number of deliverables. 4. Add flat fees for extra revisions, usage rights and exclusivity. For example, $50 × 4 × 2 + $50 + $200 + $100 = $750.

No. It’s a cost-based calculator, so it prices the work and rights in a deal rather than estimating your market value from audience size. Use it alongside your follower count, average views and engagement rate when you negotiate, and raise your hourly cost if your audience is worth more than your time suggests.

Charge separately whenever a brand wants to reuse your content beyond your own post, for example in paid ads or on its website. Price it by how long and where it will be used: 30 days of organic reposting is usually worth less than 6 months of paid ads. Enter the agreed amount in Usage rights fee.

An exclusivity fee compensates you for agreeing not to promote competing brands for a set period, such as no other skincare brands for 60 days. Because it can block other paid deals, longer or broader exclusivity should cost more. Enter the total in Exclusivity fee, or 0 if the brand doesn’t ask for it.

Many creators include one round of revisions in the base price and charge for extra rounds, because every round adds editing time. State in your quote how many revisions are included. Enter the cost of any additional rounds you expect in Revision fee, or 0 if none.

Enter the number of pieces in Deliverables, and the calculator multiplies your hours and hourly cost by that count. It assumes each deliverable takes the same time, so for mixed formats, such as one YouTube video plus three TikToks, calculate each format separately and add the quotes together.

No. The calculation runs in your browser with the numbers you type, and your rates aren’t uploaded to a server or shared with brands. Select Clear to empty the fields after you’ve copied your quote.

Yes. It’s free to use with no signup, login or download. Enter your numbers, select Calculate and test as many pricing scenarios as you need.