Social Media / Free tool
Social Media ROI Calculator
Turn campaign revenue and costs into a clear return on investment. Include ad spend, content and team costs, then copy your ROI, cost total and calculation for your report.
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How to use this tool
- 01
Enter campaign revenue
Use revenue attributed to the campaign and choose a consistent reporting period.
- 02
Add the relevant costs
Include ads, production, team fees and other costs in the same currency.
- 03
Copy the calculation
Review ROI, total costs and ROAS, then copy the numbers and formula for your report.
Give your campaign costs a complete picture
Include the expenses relevant to the decision you are making. Use the same currency and reporting period, and add product or fulfillment costs under Other costs when your analysis needs them.
How is ROI different from ROAS?
ROI compares revenue minus all entered campaign costs with total cost. ROAS divides revenue by ad spend alone. Both are shown when ad spend is greater than zero.
Frequently asked questions
What is a social media ROI calculator?
It compares revenue attributed to a social campaign with the costs you enter. ROI is revenue minus total cost, divided by total cost, multiplied by 100.
Which costs should I include?
Add ad spend, content production, team or agency fees and any other costs relevant to your report. Use one currency across every field.
How is ROI different from ROAS?
ROI compares revenue minus all entered campaign costs with total cost. ROAS divides revenue by ad spend alone. Both are shown when ad spend is greater than zero.
What does 200% ROI mean?
Using the costs you entered, the campaign earned twice its cost as additional return. For example, 15,000 in revenue against 5,000 in total costs gives 200% ROI.
Can I compare campaigns in different currencies?
Calculate each campaign with one consistent currency. Convert values to your reporting currency before entering them when you want a direct comparison.
How do I share the formula with my team?
Copy calculation includes the percentage, revenue, total costs and numeric formula. Readers can see exactly which figures produced your result.
For developers
Bring social media data into your app
Use SocQ APIs to collect public profiles, posts, video information and comments for your own content research, reports and product workflows.
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