Social Media / Free tool
Social Media UTM Builder
See which social posts bring people to your website. Add campaign labels to a destination URL and copy a tracking link for your bio, post, ad or creator partnership.
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How to use this tool
- 01
Enter your destination
Paste the complete video or website URL you want people to open.
- 02
Add the link details
Enter a starting time or consistent campaign labels, then check the generated URL.
- 03
Check and share
Open the finished link, check its destination and copy it into your post or message.
Keep campaign naming consistent
Use a shared source, medium and campaign naming convention across your team. Content labels help distinguish a bio link, story placement or creator post within the same campaign.
How do I distinguish two posts in one campaign?
Give both links the same campaign name, then use a different Content label for each placement, such as bio, story_01 or creator_maya.
Frequently asked questions
What is a social media UTM builder?
It adds utm_source, utm_medium and utm_campaign labels to a website URL. Website analytics can use those labels to group visits from your social media campaigns.
Which UTM fields should I fill in?
Start with source, medium and campaign. For Instagram organic traffic, a source of instagram and a medium of social are useful choices. Choose campaign names your team can recognize.
How do I distinguish two posts in one campaign?
Give both links the same campaign name, then use a different Content label for each placement, such as bio, story_01 or creator_maya.
Will my existing URL parameters still work?
Yes. The builder preserves other query parameters and the page anchor while updating the UTM fields you enter. Open the finished link to check the destination.
Where do I see visits from these links?
Use the campaign acquisition reports in your website analytics setup. Apply the same labels consistently so related visits can be grouped together.
How should I write campaign names?
Use short, consistent names such as summer_launch. Lowercase words and underscores make labels easy to compare across posts and reports.
For developers
Bring social media data into your app
Use SocQ APIs to collect public profiles, posts, video information and comments for your own content research, reports and product workflows.
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